Managing tradeshow Europe-wide
Harbinger Inc. (now Peregrine Systems) wanted a solution whereby a third party took on the responsibility of
- designing and creating a flexible trade show stand, that would be able to be exhibited as a whole, or in parts - for different stand sizes in different countries,
- shipping the stand to various countries, scheduling its availability and keeping it in mint condition.
Design
Eurotech had a complete trade show stand made out of the well-known 'pop-up' or 'nomadic' materials. To underline the solidity of Harbiner's e-commerce solutions, as well as to play down the plastic and metal materials, we chose a combination of wood print and Harbinger's own blue company colour.
This stand consisted of a number of separate units, which could be combined in hundreds of ways to adapt itself to different floor spaces and demonstration needs.
Logistics
Eurotech created a special homepage that the different Harbinger countries could consult about the design possibilities of the stand, the available dates for the different parts and they were able to book the stand on-line.
